I believe design only works when it’s clear and easy to use. For me, it’s not just about making things look good, it’s about building flows that feel natural and creating experiences that are effortless.

With a background in Digital Design & Development and Innovation Management, I combine creativity with strategy. That means I can think like a designer, but also understand business goals.

In the past few years, I’ve been working as a UX & Product Designer, translating complex data into intuitive interfaces and building scalable design systems.